Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Chain Uses Gamified Punch Cards to Drive Repeat Visits
Lucas and Luna dig into the loyalty mechanics behind a national coffee chain's digital punch card program. They break down how the chain redesigned its rewards from a simple 'buy 10 get 1 free' model to a gamified tier system that increased visit frequency by 22 percent and boosted average order value by 8 percent. Lucas shares the specific behavioral economics principle at play — the endowed progress effect — and explains why a free drink that feels 'almost earned' drives more repeat traffic than one that feels distant. Luna pushes back on whether gamification can…
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