Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Brand Uses Email to Boost Repeat Sales by 50 Percent
In this episode, Lucas and Luna dive into how a pet food company, Bark & Whisker, used lifecycle email campaigns to increase repeat purchase rates by 50 percent in just six months. They break down the three-email sequence triggered by first purchase: a care guide with onboarding tips, a personalized replenishment reminder based on consumption data, and a cross-sell for treats and toys. Lucas explains how the brand segmented customers by pet type and lifecycle stage, while Luna highlights the clever use of user-generated content in emails. They also discuss the importance of timing and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.