Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Supplement Brand Uses Post-Purchase Email to Drive Repeat Orders
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into how a mid-size supplement brand uses a specific post-purchase email sequence to increase repeat purchase rate by 25 percent. They break down the brand's three-email flow: the 'day 3 check-in' that asks about first impressions, the 'day 10 usage tip' that shares creative ways to consume the product, and the 'day 21 reorder reminder' with a subtle consumption-based nudge. Lucas shares the exact open and click-through rates the brand saw, and Luna challenges whether a consumption-based…
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