Shows / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
Lucas and Luna dissect the AIDA model—Awareness, Interest, Decision, Action—and how each stage shapes modern marketing strategy. In each episode, they trace a real campaign from first impression to final conversion, using named brands like HubSpot's inbound engine or Nike's demand generation funnel. Lucas maps the numbers: cost-per-lead at the awareness top, conversion rates at the decision pinch point. Luna pushes back on assumptions, asking whether a 'leaky funnel' is actually a signal…
Episodes
The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action StagesHow Nike Marketing Funnel Runs on Sneaker Drops
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how Nike builds scarcity and community through its SNKRS app and limited-edition…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Marketing Funnel Explains Taylor Swift
In episode 113 of The Marketing Funnel Podcast, Lucas and Luna dissect how Taylor Swift's Eras Tour built one of the most effective marketing funnels in…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Salesforce Marketing Funnel Uses Data to Drive Action
This episode unpacks how Salesforce built a marketing funnel that doesn't just track leads — it predicts them. Lucas and Luna walk through…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Marketing Funnel Explains the Rise of ChatGPT
In this episode, Lucas and Luna explore how OpenAI's ChatGPT used the classic AIDA marketing funnel to achieve unprecedented adoption — growing from zero…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Gamified the Marketing Funnel
Lucas and Luna examine how Duolingo transformed its marketing funnel by gamifying every stage—from awareness through action. They break down Duolingo's…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Spotify Wrapped Became a Marketing Funnel Engine
Lucas and Luna break down how Spotify Wrapped evolved from a year-end gimmick into a full-fledged marketing funnel that drives acquisition, engagement, and…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Reinvented the Marketing Funnel for Used Gear
On this episode of The Marketing Funnel Podcast, Lucas and Luna break down how Patagonia's Worn Wear program builds a marketing funnel that starts with…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Allbirds Marketing Funnel Struggled After IPO
In this episode, Lucas and Luna dissect Allbirds' marketing funnel journey from a buzzy DTC startup to a public company facing growth challenges. They…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How The New York Times Marketing Funnel Puts News Behind a Paywall
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how The New York Times built a marketing funnel that turns casual readers into paying…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Influencer Marketing Reshaped the Decision Stage
In Episode 105 of The Marketing Funnel Podcast, Lucas and Luna explore how influencer marketing has fundamentally altered the decision stage of the AIDA…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Marketers Are Rethinking the Awareness Stage
In this episode, Lucas and Luna dig into a specific marketing problem that keeps coming up in 2026: the awareness stage is broken. With consumers overwhelmed…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Solo Creators Build a Marketing Funnel on Patreon
Episode 103 of The Marketing Funnel Podcast explores how solo creators—writers, artists, podcasters—are quietly building sophisticated marketing funnels on…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Nintendo Marketed the Switch OLED Without a Launch Event
In July 2026, Nintendo has sold over 150 million Switch units, yet the 2021 Switch OLED launch was notable for its lack of a traditional press event. This…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Etsy’s Marketing Funnel Celebrates the Maker Economy
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Etsy built a marketing funnel that revolves around its sellers — the makers…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How The Fexingo Marketing Funnel Podcast Stays Ad Free
For the 100th episode of The Marketing Funnel Podcast, Lucas and Luna turn the lens inward. They break down how Fexingo's own marketing funnel has evolved…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Marketing Funnel Explains Athletic Brewing Non-Alcoholic Beer
This episode of The Marketing Funnel Podcast breaks down how Athletic Brewing Company carved out a dominant position in the non-alcoholic beer category using…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Marketing Funnel Explains Netflix's Password Crackdown
Netflix's password-sharing crackdown wasn't just a revenue play — it was a masterclass in moving users through the marketing funnel. Lucas and Luna…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How a Nonprofit Uses the Funnel to Turn Awareness into Action
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how charity: water has built a marketing funnel that converts sympathy into sustained…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Built a Marketing Funnel on Canned Water
In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect how Liquid Death turned a simple product—canned water—into a cultural phenomenon with a…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Brand Positioning Changed the Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how a strong brand positioning reshapes the classic AIDA funnel. Using examples from…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How HubSpot Inverted the Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how HubSpot flipped the traditional AIDA funnel on its head. Instead of pushing to a…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Lego Rebuilt Its Marketing Funnel Through Co-Branding
In this episode, Lucas and Luna break down how Lego transformed its marketing funnel by strategically partnering with major franchises like Star Wars, Harry…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Airbnb Built a Marketing Funnel on Trust and Belonging
In Episode 92 of The Marketing Funnel Podcast, Lucas and Luna deconstruct how Airbnb transformed from a budget couch-surfing platform into a global hospitality…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Fiverr Built a Marketing Funnel on Micro-Services
This episode unpacks how Fiverr built a marketing funnel around micro-services. Lucas and Luna trace the journey from a buyer searching 'design my…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Mailchimp Built a Marketing Funnel for Small Businesses
In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into Mailchimp's unique approach to the AIDA funnel. Unlike flashy B2C campaigns…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Trader Joe's Builds a Marketing Funnel on Product Names
On today's Marketing Funnel Podcast, Lucas and Luna explore how Trader Joe's uses quirky product names as a complete marketing funnel — from…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Built a Marketing Funnel on Gamification
Lucas and Luna break down how Duolingo turned language learning into a marketing funnel powered by streaks, notifications, and the infamous green owl. They…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Marketing Funnel on Community Feedback
Lucas and Luna break down how Glossier flipped the traditional AIDA funnel by putting community feedback at the center. They trace the brand's rise from a…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Warby Parker Reinvented the Try-On Funnel
In this episode, Lucas and Luna break down Warby Parker's clever marketing funnel, focusing on the Home Try-On program that transformed a high-barrier…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Wears the Marketing Funnel on Its Sleeve
Lucas and Luna break down how Patagonia built a marketing funnel that starts not with a product, but with a mission to save the planet. They trace the journey…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Spotify Built a Marketing Funnel on Playlists
In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into how Spotify turned the humble playlist into a full-fledged marketing funnel. From…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Zoom Took Over the Video Call Funnel
In this episode, Lucas and Luna break down Zoom's remarkable rise from a niche enterprise tool to the default video-call platform for millions during the…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How IKEA Uses the Marketing Funnel to Sell a Lifestyle
Episode 82 of The Marketing Funnel Podcast with Fexingo dives into IKEA's brilliantly layered marketing funnel—one that doesn't just sell furniture…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Dollar Shave Club Built a Marketing Funnel on Disruption
In Episode 81 of The Marketing Funnel Podcast, Lucas and Luna dissect the marketing funnel behind Dollar Shave Club's viral launch and long-term retention…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How The New York Times Built a Marketing Funnel on News Subscriptions
In this episode of The Marketing Funnel Podcast, Lucas and Luna unpack how The New York Times transformed its business through a digital subscription marketing…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Lululemon Built a Marketing Funnel on Community
In this episode, Lucas and Luna break down how Lululemon turned its stores into community hubs, creating a marketing funnel that starts with free yoga classes…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Reddit Built a Marketing Funnel on Authentic Community
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Reddit turned its sprawling, chaotic user base into a surprisingly effective…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Five Stages of Grief Explain Marketing Funnels
In episode 77 of The Marketing Funnel Podcast, Lucas and Luna explore an unexpected analogy: the Kubler-Ross five stages of grief as a model for customer…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Funnel Explains Bumble Dating App Marketing
In this episode, Lucas and Luna break down how Bumble built a marketing funnel around female-first positioning. They trace the journey from awareness (viral…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Nike Turned Criticism into a Marketing Funnel
In Episode 75 of The Marketing Funnel Podcast, Lucas and Luna unpack Nike’s audacious move to turn public criticism into a core funnel strategy. Using the AIDA…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Allbirds Built a Marketing Funnel on Sustainability
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how Allbirds constructed a marketing funnel centered on sustainability, from…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Casper Built a Mattress Funnel on Sleep Storytelling
In this episode of The Marketing Funnel Podcast, Lucas and Luna deconstruct how Casper disrupted the mattress industry by building a marketing funnel around…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How REI Uses Co-op Membership as a Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna break down how outdoor retailer REI turns the traditional AIDA model on its head using a co-op…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Built a Funnel on Anti-Marketing
Liquid Death is a canned-water company that uses no traditional advertising, yet it has built a rabid fan base and sold over 500 million cans by 2026. In this…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How HubSpot Inverted the Marketing Funnel with Flywheels
In Episode 70 of The Marketing Funnel Podcast, Lucas and Luna explore how HubSpot disrupted the traditional AIDA funnel by replacing it with a customer-centric…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the AIDA Model Explains a Rivalry The Cola Wars Through the Funnel
In this episode, Lucas and Luna examine the classic AIDA marketing funnel by looking at one of the most famous rivalries in business history: the Cola Wars…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Madewell Built a Marketing Funnel on Denim Personalization
In this episode, Lucas and Luna explore how Madewell turned a commodity — denim — into a personalized marketing funnel. They break down the specific in-store…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Gamified the Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Duolingo built a marketing funnel around gamification and daily streaks. They break…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Marketing Funnel on Community Feedback
In this episode, Lucas and Luna break down how Glossier turned customer feedback into the core of its marketing funnel. Starting with Emily Weiss's blog…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How LEGO Rebuilt Its Marketing Funnel Brick by Brick
In 2003, LEGO was $800 million in debt, drowning in product sprawl, and had lost touch with its core audience. This episode of The Marketing Funnel Podcast…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Built a Marketing Funnel on Activism
In Episode 64 of The Marketing Funnel Podcast, Lucas and Luna examine how Patagonia transformed environmental activism into a marketing funnel that drives both…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Headspace Built a Marketing Funnel on Mindfulness
Lucas and Luna look at how the meditation app Headspace turned an abstract concept—mindfulness—into a concrete, seven-step marketing funnel that drove over 70…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Airbnb Built a Marketing Funnel on Host Stories
In this episode of The Marketing Funnel Podcast, Lucas and Luna unpack how Airbnb's marketing funnel relies on real host stories rather than traditional…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Trader Joe's Built a Marketing Funnel on Product Scarcity
Lucas and Luna unpack how Trader Joe's turns product scarcity into a marketing superpower. They explore the 'Fear of Missing Out' — FOMO — as a…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Dollar Shave Club Disrupted the Razor Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect the marketing strategy behind Dollar Shave Club's viral launch video and…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Spotify Wrapped Became a Viral Marketing Funnel
Lucas and Luna dissect Spotify Wrapped as a marketing funnel case study. They trace how a simple year-in-review feature transforms listeners into brand…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Google Built the Zero-Click Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into Google's zero-click search phenomenon and what it means for modern marketing…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Quip Built a Marketing Funnel on Electric Toothbrushes
In this episode of The Marketing Funnel Podcast, Lucas and Luna break down how Quip—the direct-to-consumer electric toothbrush brand—built a marketing funnel…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How ClassPass Built a Marketing Funnel on Scarcity and Access
In this episode, Lucas and Luna dive into how ClassPass built a marketing funnel that turned limited access into an asset. Starting with the company's…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Zappos Built a Marketing Funnel on Customer Service
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Zappos turned customer service into its entire marketing funnel. From the famous…