Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Marketing Funnel on Community Feedback
Lucas and Luna break down how Glossier flipped the traditional AIDA funnel by putting community feedback at the center. They trace the brand's rise from a single blog post to a billion-dollar company, examining how customer input shaped product development, marketing copy, and even packaging. With specific examples like the Milky Jelly Cleanser and Boy Brow, they explore the trade-offs of ceding control to users and whether the model can scale. A must-listen for anyone wondering if letting your audience drive the funnel actually works.
#Glossier #EmilyWeiss #IntoTheGloss…
The skinny
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