Shows / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
Lucas and Luna dissect the AIDA model—Awareness, Interest, Decision, Action—and how each stage shapes modern marketing strategy. In each episode, they trace a real campaign from first impression to final conversion, using named brands like HubSpot's inbound engine or Nike's demand generation funnel. Lucas maps the numbers: cost-per-lead at the awareness top, conversion rates at the decision pinch point. Luna pushes back on assumptions, asking whether a 'leaky funnel' is actually a signal…
Episodes
The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action StagesHow Patagonia Builds Premium Pricing Through Radical Transparency
We dive into the specific mechanics behind Patagonia's Worn Wear program and its counterintuitive approach to marketing. In a landscape where most brands…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Starbucks Turned Coffee Into Real Estate
Starbucks has long been a retail case study, but its real engine isn't just coffee—it's commercial real estate. In this episode, we explore how the…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Airbnb Pivoted From Photos To Trust
In the early days of sharing economy growth, Airbnb faced a critical conversion bottleneck. Despite having thousands of listings in major cities, bookings…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Turns Waste Into Premium Pricing
We dissect Patagonia’s Worn Wear program to reveal how turning used gear into a revenue stream creates a circular economy that defies traditional marketing…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Builds Trust Through Radical Transparency
We dig into Patagonia’s decision to sue the United States government over public lands and how that legal battle became their most powerful marketing tool…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Turned Free Users Into Revenue
Duolingo is a billion-dollar company that never charged for its core product. How did it build a sustainable business model without a paywall? Lucas and Luna…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Dollar Shave Club Disrupted Gillette With One Video
In October 2026, we revisit the viral marketing moment that redefined customer acquisition for modern brands. Lucas and Luna break down how Dollar Shave Club…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Apple Uses Shazam to Track Real World Ads
We look at how Apple uses Shazam data to prove ad effectiveness. It is not about guessing if a billboard works. It is about tracking when people hear a song…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Lululemon Turned Customers Into Sales Channels
Lululemon did not just build a brand; it built a distribution network out of its own customers. This episode dissects the specific mechanics of the Ambassador…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Zappos Built Customer Obsession
We explore how Zappos turned customer service into its primary growth engine, bypassing traditional advertising to build a seven-billion-dollar empire. Lucas…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Built A Premium Pricing Model
We break down the counterintuitive economics of premium pricing through the lens of Patagonia’s 'Don't Buy This Jacket' campaign. In a market…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Captured the Mass Market Without Traditional Ads
We break down how Duolingo flipped the marketing funnel by using its own app as the primary awareness engine. Instead of relying on expensive billboard or TV…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Nike Turned Product Launches Into Cultural Events
Nike does not just sell shoes. It manufactures cultural moments. In this episode, we dissect the mechanics behind Nike's product launch strategy, focusing…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Monetized Addiction
Duolingo has become a cultural phenomenon, but its marketing strategy is far more calculated than mere gamification. This episode explores how the…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Gamified Language Learning
In this episode of The Marketing Funnel Podcast, we examine how Duolingo transformed language education into a global phenomenon by mastering behavioral…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Lululemon Built Community Before It Was Cool
Lululemon didn't grow through traditional advertising or massive retail rollouts. They grew by embedding themselves in local communities, turning fitness…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Lush Cosmetics Uses Sensory Marketing To Drive Sales
Lush Fresh Handmade Cosmetics built a global empire not through digital algorithms, but by turning physical stores into immersive sensory experiences. We…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Airbnb Built Trust Without a Centralized Funnel
We break down how Airbnb bypassed traditional marketing funnels by turning every host into a micro-influencer and leveraging community-driven trust signals…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Turns Waste Into Premium Pricing
Lucas and Luna dissect Patagonia's counterintuitive marketing strategy where the brand actively discourages purchases to build immense trust. We explore…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Sephora Uses Beauty Samples To Build A Loyalty Engine
Sephora’s Beauty Insider program has become the gold standard for retail loyalty, but the secret isn’t just points—it’s the physical sample. We break down how…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Sephora Uses Beauty Samples To Build A Loyalty Engine
Sephora’s Beauty Insider program is often cited as the gold standard for retail loyalty, but the real magic isn’t in the points. It’s in the free samples. By…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Amazon Built Its Prime Loyalty Engine
In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect the structural mechanics behind Amazon Prime’s customer retention strategy. Rather than…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Beauty Empire From Community
Glossier didn't launch with a billboard budget or a celebrity face. They launched with a blog called Into The Gloss and a simple question: what do women…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Spotify Uses Behavioral Psychology To Build Daily Habits
This week we are looking past the data algorithms to understand how Spotify actually changes human behavior. We explore the specific psychological triggers…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Amazon Turned One-Click Into a Loyalty Engine
We dissect the hidden mechanics behind Amazon Prime, looking past the fast shipping to see how they engineered customer lock-in through behavioral psychology…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Beauty Empire From Community
Glossier started as a blog called Into The Gloss, where Emily Weiss asked one simple question: what do women actually want in their skincare? That curiosity…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Built Brand Loyalty Through Radical Transparency
Patagonia’s decision to tell customers not to buy their jackets is one of the most counterintuitive marketing moves in history. We explore how this…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Chime Grew Without a Single Billboard
Chime’s marketing funnel defies every traditional rule. The neobank didn’t spend millions on billboards or Super Bowl ads. Instead, they built a referral…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Airbnb Uses Data To Predict What You Watch Next
We dig into the specific mechanics of dynamic pricing and demand forecasting that power one of the most complex marketplaces in the world. While many brands…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Costco Builds Loyalty With Zero Marketing
Costco runs one of the most efficient marketing funnels in retail history while spending almost nothing on traditional advertising. Lucas and Luna break down…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Spotify Turns Data Into Daily Habits
We break down the specific mechanics of how Spotify’s recommendation engine drives retention, focusing on the daily playlist strategy that turns passive…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Netflix Uses Data To Predict What You Watch Next
We break down how Netflix transformed from a DVD mailer into the world’s most sophisticated content recommendation engine. Lucas and Luna explore the specific…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Warby Parker Turned Eyewear Into Direct-to-Consumer Gold
Lucas and Luna break down the direct-to-consumer playbook that made Warby Parker a billion-dollar eyewear brand. They explore how bypassing traditional optical…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How The New York Times Turned Subscriptions Into A Subscription Machine
The New York Times didn't just survive the digital ad collapse; it reinvented its revenue model by treating journalism like a utility. We break down how…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Domino's Turned Pizza Into A Tech Company
We are looking at the operational pivot that transformed a struggling pizza chain into a technology-driven delivery giant. In this episode, we examine how the…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Starbucks Built Its Funnel With Habit
We look at how Starbucks turned a simple loyalty app into a habit-forming engine that drives daily visits. By focusing on behavioral psychology rather than…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Costco Built Its Marketing Funnel With Membership
Costco’s marketing funnel is a masterclass in reverse psychology. Instead of optimizing for one-time transactions, the warehouse club focuses entirely on…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Starbucks Built Its Funnel With Habit
We break down the specific mechanics of Starbucks mobile order-ahead, focusing on how the company turned a simple coffee transaction into a data-driven loyalty…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How TikTok Built A Marketing Funnel Without Traditional Ads
TikTok’s rise from a niche dance app to a global cultural force offers a masterclass in frictionless growth. This episode examines how the platform bypassed…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Scaled With Zero Traditional Ads
Duolingo has grown into a global language-learning giant without spending millions on television commercials or billboards. This episode explores how the…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Red Bull Built a Media Empire
Red Bull doesn't just sell energy drinks; it operates like a global media company. In this episode, we break down how the Austrian brand bypassed…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Built Brand Loyalty Through Radical Transparency
Patagonia’s marketing funnel doesn’t rely on traditional conversion tactics. Instead, it uses radical transparency and environmental activism to drive…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Domino's Built Its Funnel With Radical Transparency
Domino's Pizza nearly went bankrupt in the early two thousands because their product was widely considered terrible. Instead of hiding behind traditional…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Leverages Gamification To Capture Attention
We break down how Duolingo transformed from a niche language app into a cultural phenomenon by mastering the awareness stage of the marketing funnel through…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How HubSpot Built Its Inbound Marketing Engine
HubSpot’s co-founder Dharmesh Shah and the company that redefined modern B2B marketing by flipping the funnel upside down. We explore how their…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Airbnb Uses Dynamic Pricing to Master Demand
We break down how Airbnb’s pricing engine transformed from a simple listing tool into a sophisticated demand-management system that reshaped the entire…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Sephora Uses Beauty Insider Points
Sephora’s Beauty Insider program is not just a loyalty card. It is a sophisticated behavioral economics engine that turns casual browsers into high-value…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Lululemon Built a Marketing Funnel With Digital Community
Lululemon's rise from a tiny Vancouver warehouse to a global athletic apparel giant wasn't driven by traditional advertising spend. Instead, it was…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Zappos Turned Customer Service Into a Growth Engine
We dig into how Zappos built its marketing funnel not through traditional advertising, but by making customer service the primary acquisition channel. Lucas…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Nike Built Its Funnel With Digital Community
Nike’s shift from transactional advertising to community-driven retention offers a masterclass in modern funnel architecture. In this episode, Lucas and Luna…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Airbnb Uses Pricing Algorithms to Optimize Trust
In this episode, Lucas and Luna dive into the mechanics of dynamic pricing on Airbnb, specifically examining how the platform uses machine learning to balance…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Amazon One Palm Scanning Redefined Retail Friction
We look at how Amazon One’s palm-reading kiosks are changing the way we think about checkout lines and personal data in physical stores. It started with a…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Spotify Turned Listening Data Into Cultural Moments
We examine how Spotify uses your listening habits to create cultural events like Wrapped, transforming passive data collection into active community…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Dollar General Masters the Rural Marketing Funnel
Most marketing textbooks focus on urban millennials, but rural America drives massive retail volume. We explore how Dollar General optimized its AIDA stages…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Apple Built Its Marketing Funnel With Privacy
Apple’s decision to make user privacy the centerpiece of its marketing strategy reshaped how technology companies build trust. This episode explores how Apple…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How LVMH Uses Scarcity to Drive Luxury Demand
We examine the counterintuitive marketing engine behind Louis Vuitton and the broader LVMH empire. In an era where growth usually means making things easier to…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Airbnb Uses Pricing Algorithms to Optimize Trust
We look at how Airbnb transformed from a peer-to-peer listing site into a data-driven hospitality giant. The episode examines their shift toward algorithmic…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Monetized The Green Owl
Duolingo has grown from a language-learning app into a cultural phenomenon and a public company, but its marketing funnel is less about ads and more about…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Starbucks Turned Loyalty Into A Personalized Marketing Funnel
We break down how Starbucks transformed its marketing funnel from a simple transactional receipt into a hyper-personalized digital ecosystem. By leveraging the…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Lululemon Turned Stores Into Marketing Engines
Most brands treat their physical locations as places to sell inventory. Lululemon does the opposite: it uses its retail spaces as customer acquisition engines…