Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Lush Cosmetics Uses Sensory Marketing To Drive Sales
Lush Fresh Handmade Cosmetics built a global empire not through digital algorithms, but by turning physical stores into immersive sensory experiences. We explore how their anti-e-commerce strategy, signature in-store demos, and ethical supply chain storytelling create a marketing funnel that bypasses traditional awareness channels entirely. This episode breaks down the mechanics of tactile retail, why they deliberately avoid online sales for new products, and what this tells us about the future of brand loyalty in an increasingly digital world.
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The skinny
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