Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Turns Waste Into Premium Pricing
Lucas and Luna dissect Patagonia's counterintuitive marketing strategy where the brand actively discourages purchases to build immense trust. We explore how their 'Don't Buy This Jacket' campaign and Worn Wear program turned sustainability from a cost center into a premium pricing engine. With insights on circular economy models and customer lifetime value, this episode reveals why telling people not to buy can actually increase sales.
#PatagoniaMarketing #CircularEconomy #WornWearProgram #SustainableBusiness #BrandTrust #CounterIntuitiveStrategy #CustomerLifetimeValue…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.