Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Dollar Shave Club Disrupted Gillette With One Video
In October 2026, we revisit the viral marketing moment that redefined customer acquisition for modern brands. Lucas and Luna break down how Dollar Shave Club spent just forty-five thousand dollars on a single video to generate millions in pre-orders, challenging the decades-old razor monopoly. We explore the mechanics of their awareness-stage disruption, the psychology behind their direct-to-consumer model, and why this specific case study remains the gold standard for low-cost, high-impact brand launches today.
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