Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Beauty Empire From Community
Glossier started as a blog called Into The Gloss, where Emily Weiss asked one simple question: what do women actually want in their skincare? That curiosity became the blueprint for a direct-to-consumer beauty giant valued at over two billion dollars. This episode explores how asking real users to co-create products turned a niche audience into a global brand. We look at the specific mechanics of their early email lists, the power of user-generated content before it was an industry standard, and why letting customers name products changed the game. If you are building any kind of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.