Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Netflix Uses Data To Predict What You Watch Next
We break down how Netflix transformed from a DVD mailer into the world’s most sophisticated content recommendation engine. Lucas and Luna explore the specific mechanics of their three-tiered rating system, the hidden behavioral signals like rewind rates and pause times, and how this data directly influences the $17 billion annual content budget. Learn why 'awareness' in modern marketing isn't about broad ads, but about precise algorithmic matching that keeps churn near historic lows. We look at the tension between creative storytelling and data-driven greenlighting, using…
The skinny
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