Shows / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
Lucas and Luna dissect the AIDA model—Awareness, Interest, Decision, Action—and how each stage shapes modern marketing strategy. In each episode, they trace a real campaign from first impression to final conversion, using named brands like HubSpot's inbound engine or Nike's demand generation funnel. Lucas maps the numbers: cost-per-lead at the awareness top, conversion rates at the decision pinch point. Luna pushes back on assumptions, asking whether a 'leaky funnel' is actually a signal…
Episodes
The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action StagesHow Domino's Pizza Turned Data Into a Marketing Funnel
Lucas and Luna explore how Domino's Pizza transformed from a near-bankrupt retailer into a technology company that sells pizza. They dissect the specific…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Spotify Wrapped Turns Data Into Cultural Moments
Every December, Spotify’s annual Wrapped campaign generates billions of impressions without a traditional ad spend. This episode dissects the psychological…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How IKEA Uses Showroom Psychology to Sell More
Lucas and Luna dissect how IKEA has mastered the physical marketing funnel by designing a store layout that manipulates time, attention, and impulse. They…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia's Worn Wear Funnel Keeps Customers Coming Back
In this episode, Lucas and Luna explore how Patagonia's Worn Wear program is reshaping the marketing funnel by turning sustainable repair and resale into…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Reddit Built a Funnel on Authentic Conversation
In episode 170 of The Marketing Funnel Podcast, Lucas and Luna dig into Reddit's unique approach to the classic AIDA funnel. Instead of forcing awareness…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo's Funnel Turned Boredom Into Daily Habits
Duolingo has built one of the most effective marketing funnels in consumer tech, but the secret isn't gamification. In this episode, Lucas and Luna break…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Notion Builds a Funnel on Virality
In this episode, Lucas and Luna dig into Notion, the all-in-one workspace that built a marketing funnel not on paid ads but on templates, community, and a…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Wove Activism Into Every Funnel Stage
In this episode, Lucas and Luna dive into how Patagonia turns environmental activism into a marketing funnel that moves people from awareness to action—not…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Fenty Beauty Built a Funnel on Inclusivity
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Fenty Beauty transformed the beauty industry by centering its entire marketing…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Airbnb's Funnel Turned Trust Into Bookings
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Airbnb built a marketing funnel on trust and belonging, going beyond the typical…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Built a Marketing Funnel on Activism
In this episode, Lucas and Luna dive into how Patagonia turned environmental activism into a marketing funnel that drives both awareness and sales. They…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death's Funnel Turned Canned Water Into a Movement
In this episode, Lucas and Luna dissect the marketing funnel of Liquid Death, the canned water brand that turned a boring commodity into a movement. They…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How LEGO Rebuilt Its Funnel Around Adult Fans
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore LEGO's strategic pivot to adult fans. After a near-bankruptcy in 2003, LEGO…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Dyson's Vacuum Funnel Redefined Premium Marketing
Lucas and Luna dive into Dyson's marketing funnel, tracing how the company turned a mundane vacuum into a premium icon. From engineering-first…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Turned Streaks Into a Marketing Funnel
In this episode, Lucas and Luna explore how Duolingo turned its gamified streak system into a powerful marketing funnel, driving daily engagement and organic…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Turned Streaks Into a Marketing Funnel
Duolingo's streak feature isn't just a gamification trick—it's a brilliantly engineered marketing funnel that turns daily habit into loyalty…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death's Marketing Funnel Turned Water Into a Movement
In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into the latest trend in the marketing funnel: the rise of 'community-led…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death's Marketing Funnel Turned Water Into a Movement
Lucas and Luna dive into the marketing funnel behind Liquid Death, the canned water brand that turned a commodity into a cultural phenomenon. They break down…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Costco Built a Marketing Funnel on Membership
In this episode of The Marketing Funnel Podcast, Lucas and Luna look at how Costco's membership model reshapes the classic AIDA funnel. They trace the…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Marketing Funnel on Community
In this episode, Lucas and Luna break down how Glossier turned customer feedback into a marketing engine. From the original Into The Gloss blog to the launch…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Built a Funnel on Canned Water
In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into the unconventional marketing funnel behind Liquid Death, the canned water company…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How HelloFresh Rebuilt Its Funnel for Cooks Who Can't Decide
Meal kits were supposed to kill the grocery run, but HelloFresh spent years fighting churn and decision fatigue. In this episode, Lucas and Luna unpack how the…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Airbnb Built a Marketing Funnel on Trust and Belonging
In this episode, Lucas and Luna explore how Airbnb transformed from a rent-a-mattress startup into a global hospitality giant by reimagining the classic…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Turned Streaks Into a Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna dig into Duolingo's streak feature and how it turned a simple gamification mechanic into a…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How IKEA Family Builds a Loyalty Funnel Beyond Furniture
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how IKEA Family, the Swedish furniture giant's loyalty program, functions as a…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Turned Water Into a Marketing Funnel
In this episode, Lucas and Luna dive into the surprisingly effective marketing funnel behind Liquid Death, the canned water brand that has turned mundane…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Dollar Shave Club Built a Funnel on Disruption
In this episode, Lucas and Luna break down how Dollar Shave Club used a viral video, razor-sharp social media, and a subscription model to blow up the classic…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Turned Water Into a Marketing Funnel
In this episode, Lucas and Luna dive into how Liquid Death, the canned water brand, turned a seemingly boring product into a marketing sensation. With a name…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How HubSpot Turned Its Own Marketing Funnel Into a Case Study
In this episode, Lucas and Luna dig into how HubSpot built a marketing funnel that practices what it preaches. From the original inbound methodology to the…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Built a Marketing Funnel on Canned Water
Liquid Death turned canned water into a $1.4 billion brand by flipping the marketing funnel upside down. Instead of leading with health and hydration, it leads…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo's Streak Built a Marketing Funnel
In this episode, Lucas and Luna unpack how Duolingo's streak feature transforms the marketing funnel into a daily habit loop. They trace the journey from…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Built a Marketing Funnel on Canned Water
Liquid Death turned a commodity—water in a can—into a billion-dollar brand by flipping the marketing funnel upside down. In this episode, Lucas and Luna break…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia's Worn Wear Program Redefines the Marketing Funnel
In this episode, Lucas and Luna dive into Patagonia's Worn Wear program and how it flips the traditional marketing funnel on its head. Instead of pushing…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Atlassian Built a Freemium Marketing Funnel for Enterprise Growth
Why does a company with a quarter-million customers have zero sales cold-calling? This episode unpacks Atlassian's unique marketing funnel: how developer…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Morning Brew Built a Marketing Funnel for 3 Million Subscribers
Morning Brew went from a few hundred subscribers in 2016 to over 3 million in 2020, all without paid ads. This episode breaks down the referral-driven…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How a Tiny Taco Shop Built a Marketing Funnel on TikTok
In this episode, Lucas and Luna break down how a single-location taco shop in Austin used one viral TikTok video to build a full marketing funnel—from…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How The Farmer's Dog Personalized the Pet Food Marketing Funnel
The Farmer's Dog has built a marketing funnel around personalization, turning a simple dog food quiz into a viral top-of-funnel engine that also captures…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Worn Wear Redesigned the Marketing Funnel
Patagonia's Worn Wear program flips the traditional marketing funnel on its head—instead of driving new purchases, it encourages repairs and resale. Lucas…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Charity Water Built a Marketing Funnel on Radical Transparency
Nonprofits face a unique marketing challenge: they're selling trust, not a product. In this episode, Lucas and Luna break down how Charity: Water…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Canva Built a Marketing Funnel on Freemium and Viral Loops
Canva now has over 100 million monthly active users, but it didn't get there through traditional advertising. Instead, the company engineered a marketing…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How The New York Times Built a Marketing Funnel for 11 Million Subscribers
The New York Times has over 11 million subscribers, but the path from free reader to paying customer is a carefully engineered marketing funnel. This episode…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Apple's Product Launch Funnel Drives Demand
Apple's product launches are masterclasses in marketing funnel execution. In this episode, Lucas and Luna break down how Apple builds anticipation months…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How a Tiny Consulting Firm Built a Marketing Funnel on LinkedIn
In this episode, Lucas and Luna dive into the marketing funnel of Oak Street Consulting, a five-person firm in Chicago that generated 40 qualified leads and…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Gamifies the Marketing Funnel
In this episode, Lucas and Luna examine how Duolingo, the language-learning app with over 50 million monthly active users, has built a marketing funnel that…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How a Tiny Bookshop Beats Amazon at the Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna break down how an independent bookstore in Portland, Oregon—Powell's City of Books—has…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How REI Turned Black Friday into a Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how REI flipped the Black Friday script with its #OptOutside campaign. They trace how a…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How a Tiny Skincare Brand Mastered the Marketing Funnel
Most marketing funnel talk focuses on billion-dollar companies with huge budgets. In this episode, Lucas and Luna zoom in on a very different case: Dieux Skin…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Small Retailers Win with Hyperlocal Marketing Funnels
Lucas and Luna explore how independent retailers use hyperlocal marketing funnels to compete with big-box stores and Amazon. They dive into the case of a…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How a Tiny Bookshop Beats Amazon at the Marketing Funnel
Most indie bookstores can't compete with Amazon on price or speed. But Parnassus Books in Nashville has built a marketing funnel that converts visitors…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Warby Parker Marketing Funnel Disrupted Eyewear
Lucas and Luna break down Warby Parker's marketing funnel from its 2010 launch to its current omnichannel strategy. They focus on the Home Try-On program…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How HubSpot Rebuilt Its Marketing Funnel for AI
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how HubSpot has redesigned its marketing funnel around artificial intelligence. They…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How LEGO Rebuilt Its Marketing Funnel After Near Collapse
In the early 2000s, LEGO nearly went bankrupt. The company had overexpanded into theme parks, video games, and clothing — losing focus on its core brick. This…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Lululemons Membership Program Redesigned the Marketing Funnel
Lululemon's membership program is not a loyalty card—it's a marketing funnel redesign. In this episode, Lucas and Luna break down how the athleisure…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Marketing Funnel on Community Feedback
In this episode, Lucas and Luna explore how Glossier leveraged its community to reshape the classic marketing funnel. Instead of pushing products from…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Built a Marketing Funnel on Absurdity
Lucas and Luna break down Liquid Death's counterintuitive marketing funnel — a canned water brand that skipped traditional awareness tactics and leaned…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Kia Engineered a Marketing Funnel for the EV9
Lucas and Luna break down how Kia built a marketing funnel for its EV9 SUV, from broad awareness ads targeting non-EV shoppers to a test-drive program that…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Built a Marketing Funnel on Absurdity
Episode 118 of The Marketing Funnel Podcast examines how Liquid Death, the canned water brand valued at over $1.4 billion, constructed its entire marketing…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Community-Led Growth Reshapes the Marketing Funnel
In Episode 117 of The Marketing Funnel Podcast, Lucas and Luna explore how community-led growth (CLG) is flipping the traditional AIDA funnel on its head…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Fenty Beauty Built a Marketing Funnel on Inclusion
When Rihanna launched Fenty Beauty in 2017, the beauty industry had a standard playbook: launch with 20 foundation shades, target one demographic, and spend…
- The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Marketing Funnel Explains Costco's Membership Model
In this episode of The Marketing Funnel Podcast, Lucas and Luna break down how Costco uses the classic AIDA funnel to drive over $250 billion in annual sales…