Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Built a Marketing Funnel on Absurdity
Episode 118 of The Marketing Funnel Podcast examines how Liquid Death, the canned water brand valued at over $1.4 billion, constructed its entire marketing funnel around absurdist humor and anti-corporate branding. Lucas and Luna trace the funnel from awareness via viral social media stunts and the 'murder your thirst' tagline, through interest in the brand's irreverent content, to decision driven by their unique merchandise and subscription model, and finally to action in the form of customer advocacy and repeat purchases. Specific numbers: 42 million followers across…
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