Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Reddit Built a Funnel on Authentic Conversation
In episode 170 of The Marketing Funnel Podcast, Lucas and Luna dig into Reddit's unique approach to the classic AIDA funnel. Instead of forcing awareness through ads, Reddit grows through genuine community conversations that surface in Google search results. They explore how subreddits act as top-of-funnel content engines, how AMAs and community rewards drive interest, and how Reddit's decision stage is really about trust built through peer validation. With over 70 million daily active users and a valuation that has climbed past ten billion dollars, Reddit has turned authenticity…
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