Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death's Marketing Funnel Turned Water Into a Movement
In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into the latest trend in the marketing funnel: the rise of 'community-led growth.' They explore how brands like Figma and Notion have built entire funnels around user communities, turning customers into evangelists. With specific numbers—like Figma's 4 million users and Notion's 2 million—they break down how these companies use community to drive awareness, consideration, and conversion. Lucas and Luna also discuss the challenges of scaling community-led growth and whether it can work for traditional…
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