Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Dollar Shave Club Built a Funnel on Disruption
In this episode, Lucas and Luna break down how Dollar Shave Club used a viral video, razor-sharp social media, and a subscription model to blow up the classic AIDA marketing funnel. They focus on the company's early days — from the now-famous 2012 launch video to its smart use of humor as a top-of-funnel magnet, then follow how the brand moved buyers from interest to action without traditional retail gatekeepers. Along the way they discuss the economics of subscriptions, the role of creative in a commodity category, and what happens when a startup scales past its own hype. If you've…
The skinny
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