Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How a Tiny Skincare Brand Mastered the Marketing Funnel
Most marketing funnel talk focuses on billion-dollar companies with huge budgets. In this episode, Lucas and Luna zoom in on a very different case: Dieux Skin, a small independent skincare brand that built a remarkably tight marketing funnel using radical transparency and community co-creation. They break down how Dieux's 'Forever Eye Mask' went viral not through ads but through Reddit AMAs, ingredient deep-dives, and a waitlist strategy that turned scarcity into loyalty. Lucas shares the specific numbers: a 40% conversion rate from waitlist to purchase, and a customer…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.