Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Warby Parker Marketing Funnel Disrupted Eyewear
Lucas and Luna break down Warby Parker's marketing funnel from its 2010 launch to its current omnichannel strategy. They focus on the Home Try-On program as a lead-gen engine, the decision-stage bottleneck of online glasses buying, and how Warby Parker used social proof and physical stores to close sales. The episode digs into specific conversion metrics: how Home Try-On lifted purchase confidence, why 65% of buyers were first-time customers, and the role of the 'Buy a Pair, Give a Pair' program in the action stage. They also discuss how Warby Parker's online-to-offline…
The skinny
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