Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Turned Streaks Into a Marketing Funnel
Duolingo's streak feature isn't just a gamification trick—it's a brilliantly engineered marketing funnel that turns daily habit into loyalty, referrals, and revenue. In this episode, Lucas and Luna break down the mechanics behind the streak: how it drives awareness through social sharing, builds interest with personalized reminders, converts through premium subscriptions, and locks in action with the fear of losing progress. They explore the psychology of loss aversion, the role of the passive-aggressive owl, and how Duolingo's funnel extends beyond the app with creator…
The skinny
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