Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Marketing Funnel on Community
In this episode, Lucas and Luna break down how Glossier turned customer feedback into a marketing engine. From the original Into The Gloss blog to the launch of Boy Brow, they trace how the brand built a funnel where awareness came from community conversations, interest from user-generated content, and decisions from peer reviews. They discuss the early decision to launch with only four products, the role of the 'Glossier Reps' program, and the tricky balance between scaling and maintaining that intimate community feel. Along the way, they pull out lessons any business can use, like…
The skinny
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