Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Fenty Beauty Built a Marketing Funnel on Inclusion
When Rihanna launched Fenty Beauty in 2017, the beauty industry had a standard playbook: launch with 20 foundation shades, target one demographic, and spend heavily on magazine ads. Fenty did the opposite — 40 shades, an inclusive message, and a marketing funnel that made 'pro-filter' the core of every stage from awareness to action. Lucas and Luna walk through how Fenty turned a social mission into a business advantage, with specific numbers: the 40-shade launch, the 8-figure first-month sales, and how the brand's decision-stage conversion rate allegedly outperformed…
The skinny
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