Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Gamifies the Marketing Funnel
In this episode, Lucas and Luna examine how Duolingo, the language-learning app with over 50 million monthly active users, has built a marketing funnel that blends gamification, push notifications, and product-led growth. They break down each stage: awareness through viral memes and social sharing; interest driven by free lessons and streak mechanics; decision via freemium friction points that nudge users toward Duolingo Plus; and action — whether subscribing or referring friends. The hosts explore how Duolingo turns users into brand advocates and why the green owl's gentle (or…
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