Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Charity Water Built a Marketing Funnel on Radical Transparency
Nonprofits face a unique marketing challenge: they're selling trust, not a product. In this episode, Lucas and Luna break down how Charity: Water engineered a marketing funnel around one bold promise—100% of public donations fund water projects. They trace the journey from awareness through viral storytelling to the decision moment where donors overcome skepticism. The episode dives into the specific metrics: how the '100% model' boosted conversion rates, how they used proof videos to reduce friction at the action stage, and why their retention funnel relies on showing donors…
The skinny
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