Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How HelloFresh Rebuilt Its Funnel for Cooks Who Can't Decide
Meal kits were supposed to kill the grocery run, but HelloFresh spent years fighting churn and decision fatigue. In this episode, Lucas and Luna unpack how the company stopped selling convenience and started selling certainty. They walk through the exact funnel stages — from awareness fueled by podcast ads to the decision stage where a three-step personalization quiz cuts through the noise. They look at the numbers: a reported 60 percent of new sign-ups come through referrals, and average order values climb when customers pick their own meals. But the real story is how HelloFresh turned its…
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