Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Wove Activism Into Every Funnel Stage
In this episode, Lucas and Luna dive into how Patagonia turns environmental activism into a marketing funnel that moves people from awareness to action—not just to buy a jacket, but to join a movement. They break down the specific tactics Patagonia uses at each stage of the AIDA model: from the iconic 'Don't Buy This Jacket' ad that sparked awareness, to the Worn Wear program that builds interest and decision through durability, to the action stage where customers are invited to sign petitions and join protests. Lucas brings numbers to the table—like the 1% for the Planet…
The skinny
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