Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia Built a Marketing Funnel on Activism
In this episode, Lucas and Luna dive into how Patagonia turned environmental activism into a marketing funnel that drives both awareness and sales. They explore the 'Don't Buy This Jacket' campaign, the brand's decision to give away 100% of its Black Friday sales in 2016, and how the company's mission-driven approach compresses the AIDA stages. They also discuss the risks and rewards of taking a political stance in marketing, and how Patagonia's customer loyalty stems from shared values rather than traditional incentives. If you've ever wondered whether…
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