Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Turned Water Into a Marketing Funnel
In this episode, Lucas and Luna dive into how Liquid Death, the canned water brand, turned a seemingly boring product into a marketing sensation. With a name like that, you'd expect edgy branding, but the real magic is in their funnel strategy. From awareness stunts that generate millions of views to community-driven engagement and a direct-to-consumer subscription model, Liquid Death has built a funnel that's as unconventional as its packaging. Lucas breaks down the specific tactics—like their viral social media campaigns, limited-edition art drops, and their 'murder your…
The skinny
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