Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How a Tiny Bookshop Beats Amazon at the Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna break down how an independent bookstore in Portland, Oregon—Powell's City of Books—has built a marketing funnel that rivals Amazon's. They explore how Powell's uses community events, curated recommendations, and a deep sense of place to move customers from awareness to action, all while keeping a loyal base of repeat buyers. The hosts also touch on the economics of indie retail, the role of surprise and delight in the decision stage, and why a physical space can sometimes outperform a digital giant in building…
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