Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Community-Led Growth Reshapes the Marketing Funnel
In Episode 117 of The Marketing Funnel Podcast, Lucas and Luna explore how community-led growth (CLG) is flipping the traditional AIDA funnel on its head. Instead of top-of-funnel ads driving awareness, communities like Figma’s design community and Notion’s user groups create organic pull from the bottom up. Lucas breaks down how Figma’s community of 4 million designers acts as both an acquisition engine and a retention moat, generating a 3x higher conversion rate for paid plans. Luna questions whether CLG works for every product category, and the hosts debate where this model fits in the…
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