Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How LEGO Rebuilt Its Marketing Funnel After Near Collapse
In the early 2000s, LEGO nearly went bankrupt. The company had overexpanded into theme parks, video games, and clothing — losing focus on its core brick. This episode of The Marketing Funnel Podcast dissects how LEGO rebuilt its funnel from the ground up. We trace the awareness stage through the LEGO Movie (2014), which acted as a massive top-of-funnel asset for both kids and nostalgic adults. We examine how LEGO tightened the interest stage by co-creating sets with adult fans (AFOLs), turning superfans into organic influencers. The decision stage was transformed by the LEGO House flagship…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.