Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Domino's Pizza Turned Data Into a Marketing Funnel
Lucas and Luna explore how Domino's Pizza transformed from a near-bankrupt retailer into a technology company that sells pizza. They dissect the specific data infrastructure that allows customers to order via emoji, satellite tracking, and voice commands, turning the decision stage of the marketing funnel into a frictionless digital experience. The episode highlights how leveraging real-time inventory data and mobile-first engagement strategies reduced cart abandonment by over forty percent in key markets. Listeners will learn why the most effective modern funnels aren't about…
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