Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Built a Marketing Funnel on Absurdity
Lucas and Luna break down Liquid Death's counterintuitive marketing funnel — a canned water brand that skipped traditional awareness tactics and leaned into heavy metal aesthetics, irreverent humor, and viral social media. They explore how the company turned a commodity into a lifestyle brand, moving customers from curiosity to purchase through absurdist content and community engagement. Specific numbers: 300 million social impressions per month, a direct-to-consumer subscription model that drives repeat purchases, and a path to 100 million dollars in annual revenue. The episode digs…
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