Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Fenty Beauty Built a Funnel on Inclusivity
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Fenty Beauty transformed the beauty industry by centering its entire marketing funnel on inclusivity. From the 40-shade foundation launch in 2017 to its current 50-shade range, Fenty didn't just fill a gap—it built a brand that made customers feel seen. We break down each stage: awareness through viral social media moments and influencer partnerships, interest via 'Fenty Face' user-generated content, decision through a seamless digital-to-retail experience, and action driven by a loyal community that…
The skinny
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