Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Canva Built a Marketing Funnel on Freemium and Viral Loops
Canva now has over 100 million monthly active users, but it didn't get there through traditional advertising. Instead, the company engineered a marketing funnel that relies on freemium access, shareable templates, and viral loops. In this episode, Lucas and Luna trace Canva's AIDA funnel from the awareness stage — where a single template shared on social media drives millions of impressions — through interest and decision stages that convert free users into paying subscribers at $12.99 per month. They discuss how Canva's product-led growth model reduces friction at every step…
The skinny
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