Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Costco Built a Marketing Funnel on Membership
In this episode of The Marketing Funnel Podcast, Lucas and Luna look at how Costco's membership model reshapes the classic AIDA funnel. They trace the journey from warehouse-sized awareness to the decision-stage economics of the $60 annual fee, and the action stage that turns a shopping trip into a treasure hunt. With specific numbers like 93 percent renewal rates and the $1.50 hot dog combo, they examine how Costco turns a mundane errand into a ritual, and what other brands can learn from a funnel that begins not with a product but with a promise of belonging. They also reflect on the…
The skinny
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