Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Built a Funnel on Canned Water
In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into the unconventional marketing funnel behind Liquid Death, the canned water company that turned a mundane product into a cultural phenomenon. They explore how the brand skips traditional awareness stages by using humor and shock value to create instant recognition, then moves consumers through consideration with a focus on sustainability and edgy branding. The hosts discuss the strategic use of limited-edition drops, influencer partnerships, and a community-driven loyalty program that keeps customers engaged. They also…
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