Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Glossier Built a Marketing Funnel on Community Feedback
In this episode, Lucas and Luna explore how Glossier leveraged its community to reshape the classic marketing funnel. Instead of pushing products from awareness to action, Glossier turned customer feedback into a loop that drives product development and loyalty. Lucas explains how the brand's early blog 'Into The Gloss' became a focus group, generating insights for products like Boy Brow and Milky Jelly Cleanser. Luna highlights how Glossier's strategy challenges the traditional funnel by integrating the decision and action stages with user input. They also discuss the…
The skinny
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