Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia's Worn Wear Funnel Keeps Customers Coming Back
In this episode, Lucas and Luna explore how Patagonia's Worn Wear program is reshaping the marketing funnel by turning sustainable repair and resale into a powerful retention engine. They unpack how Patagonia's 'buy less, repair more' philosophy builds deep loyalty, reduces churn, and transforms customers into advocates. With a focus on the decision and action stages, they discuss how Worn Wear's trade-in credit, repair services, and community storytelling create a feedback loop that most brands only dream of. Lucas brings data on resale market growth and the…
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