Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Built a Marketing Funnel on Canned Water
Liquid Death turned canned water into a $1.4 billion brand by flipping the marketing funnel upside down. Instead of leading with health and hydration, it leads with irreverence, metal aesthetics, and a mission to kill plastic. In this episode, Lucas and Luna break down how Liquid Death's awareness stage relies on shock value and humor, turning ads into shareable content that fuels organic growth. They explore the brand's 'Murder Your Thirst' positioning, its use of limited-edition drops to drive urgency, and how it converts curiosity into cult-like loyalty through a…
The skinny
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