Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Morning Brew Built a Marketing Funnel for 3 Million Subscribers
Morning Brew went from a few hundred subscribers in 2016 to over 3 million in 2020, all without paid ads. This episode breaks down the referral-driven marketing funnel that turned every reader into a promoter. We explore how a daily newsletter used gamified sharing, strong brand voice, and a gradual transition to paid tiers to master the AIDA funnel. Perfect for marketers looking to build scalable audience growth with minimal spend.
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The skinny
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