Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How a Tiny Bookshop Beats Amazon at the Marketing Funnel
Most indie bookstores can't compete with Amazon on price or speed. But Parnassus Books in Nashville has built a marketing funnel that converts visitors into lifelong customers at a rate most e-commerce brands would envy. This episode breaks down exactly how a brick-and-mortar store with under 20 employees generates word-of-mouth that drives 40% of new customer acquisition. Lucas and Luna walk through the four stages — awareness through advocacy — and land on one specific tactic Parnassus uses that any small business can steal. Plus, a quick note on how listener support keeps this show…
The skinny
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