Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Apple's Product Launch Funnel Drives Demand
Apple's product launches are masterclasses in marketing funnel execution. In this episode, Lucas and Luna break down how Apple builds anticipation months before a keynote, moves potential buyers from awareness to interest through strategic leaks and influencer seeding, and converts them into action on launch day. They focus on a concrete example: the iPhone 17 launch cycle, showing how Apple uses its own ecosystem — from the Apple Store app to in-store pickup — to reduce friction at the decision stage. They also discuss how Apple measures success not just in units sold but in upgrade…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.