Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How The New York Times Built a Marketing Funnel for 11 Million Subscribers
The New York Times has over 11 million subscribers, but the path from free reader to paying customer is a carefully engineered marketing funnel. This episode breaks down each stage: how the metered paywall drives awareness, how newsletters like 'The Morning' build interest, the trial offers that nudge readers to decision, and the gamification of streak tracking that locks in action. We also explore how the Times uses separate funnels for Cooking and Games to cross-sell. Specific numbers and examples from their actual strategy—including the 10-article limit, the $1-per-week…
The skinny
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