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How HubSpot Rebuilt Its Marketing Funnel for AI
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how HubSpot has redesigned its marketing funnel around artificial intelligence. They break down the CRM giant's shift from lead generation to conversational AI, the introduction of Content Hub and Breeze AI, and what it means for the classic AIDA model. With specific examples from HubSpot's 2025 product launches and their impact on customer acquisition costs, this episode offers a concrete look at how one of the largest marketing software companies is adapting to an AI-first world.
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The skinny
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