Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death's Funnel Turned Canned Water Into a Movement
In this episode, Lucas and Luna dissect the marketing funnel of Liquid Death, the canned water brand that turned a boring commodity into a movement. They explore how the brand's 'Murder Your Thirst' tagline, edgy branding, and viral marketing stunts move consumers from awareness to action. The conversation dives into specific tactics like their 'Death to Plastic' campaign, celebrity endorsements, and limited-edition drops, and how they've built a community that evangelizes for the brand. They also examine the challenges of scaling a novelty product and what other…
The skinny
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