Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Kia Engineered a Marketing Funnel for the EV9
Lucas and Luna break down how Kia built a marketing funnel for its EV9 SUV, from broad awareness ads targeting non-EV shoppers to a test-drive program that moves buyers from interest to action. They dive into the numbers: a 35 percent awareness lift in the U.S. during Q1 2026, a referral program that boosted decision-stage conversion by 18 percent, and a loyalty loop that uses over-the-air updates to keep owners engaged post-purchase. The hosts also explore why Kia chose to emphasize the EV9's towing capacity and third-row space over typical EV talking points like range and charging…
The skinny
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