How Patagonia Worn Wear Redesigned the Marketing Funnel

The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages · Jul 28, 2026 · 6m · transcript

Patagonia's Worn Wear program flips the traditional marketing funnel on its head—instead of driving new purchases, it encourages repairs and resale. Lucas and Luna explore how this anti-consumption strategy builds extraordinary loyalty, with repeat purchase rates nearly double the average customer. They trace the program from a single repair truck to a global operation that includes trade-in events, online resale, and even a dedicated repair center. The episode unpacks the numbers behind the strategy: higher customer lifetime value, reduced churn, and a powerful community of brand…