Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Built a Marketing Funnel on Canned Water
Liquid Death turned a commodity—water in a can—into a billion-dollar brand by flipping the marketing funnel upside down. In this episode, Lucas and Luna break down how the company skipped traditional awareness campaigns and instead used outrageous branding, viral social content, and community-led events to pull people from curiosity to purchase. They dig into specific numbers: the 500 million cans sold, the 2.7 million followers on TikTok, and the company's valuation of 1.4 billion dollars after its latest funding round. They also explore how Liquid Death applied classic AIDA stages in a…
The skinny
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