Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Patagonia's Worn Wear Program Redefines the Marketing Funnel
In this episode, Lucas and Luna dive into Patagonia's Worn Wear program and how it flips the traditional marketing funnel on its head. Instead of pushing new products, Patagonia encourages customers to buy used gear, repair what they own, and trade in their old items. With repair centers, trade-in credits, and a thriving secondhand marketplace, Worn Wear is not just a sustainability initiative—it's a masterclass in customer loyalty and brand advocacy. Lucas breaks down the numbers: how trade-ins create a new entry point for budget-conscious customers, how repair services turn a…
The skinny
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