Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Small Retailers Win with Hyperlocal Marketing Funnels
Lucas and Luna explore how independent retailers use hyperlocal marketing funnels to compete with big-box stores and Amazon. They dive into the case of a bookstore in Portland that drives 70% of new customers through geo-targeted Instagram content and local event partnerships. Lucas breaks down the AIDA stages for hyperlocal: awareness via neighborhood hashtags and collaborations with local influencers, interest through community story workshops, decision via limited-time local discounts, and action through in-store pickup. Luna challenges whether this scales beyond niche retail, citing a…
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